Send LinkedIn profiles to your CRM

You want to enrich inbound leads automatically. A signup form gives you a LinkedIn URL, and a minute later a contact record with job title, company, location and follower count lands in your CRM. No manual copy-paste, no Zapier-style glue code. In this tutorial we’ll build that pipeline end-to-end. You’ll deploy a tiny Next.js webhook handler to Vercel, trigger the Bright Data LinkedIn Scraper API against a handful of profile URLs and watch mapped contact records appear in your Vercel logs within a minute. We stop at the mapped object. Sending it to a specific CRM is a one-line fetch call we’ll sketch out at the end.

What you’ll build

A Next.js API route deployed on Vercel that:

Accepts a POST from Bright Data containing a JSON array of scraped LinkedIn profiles
Maps each profile into a normalized CRM-shaped contact record
Logs the mapped records so you can inspect them in the Vercel dashboard

You’ll then trigger a scrape from your terminal pointed at your deployed Vercel URL, and see two profiles get mapped and logged end-to-end. Estimated time: 25 minutes.

Prerequisites

A Bright Data account with an API key (get your key)
A free Vercel account
Node.js 18+ installed locally
The Vercel CLI installed: npm install -g vercel

Part 1: Scaffold the Next.js project

In a new terminal, create a minimal Next.js project:

npx create-next-app@latest linkedin-to-crm

Accept all defaults. You’ll get a working Next.js 14+ project with the App Router. Then move into it:

cd linkedin-to-crm

Part 2: Add the webhook route

Create the file app/api/webhook/linkedin/route.ts:

app/api/webhook/linkedin/route.ts

export async function POST(request: Request) {
  const profiles = await request.json();
  console.log(`Received ${profiles.length} profiles from Bright Data`);

  for (const profile of profiles) {
    console.log(`- ${profile.name} (${profile.position})`);
  }

  return Response.json({ received: profiles.length });
}

That’s the whole receiver. Next.js App Router treats any route.ts file as an API endpoint, so this file alone gives you a working POST /api/webhook/linkedin route once deployed.

Part 3: Deploy to Vercel

From the project root:

vercel

The first run walks you through login and project creation. Accept the defaults. After a minute you should see output ending with:

Production: https://linkedin-to-crm-<hash>.vercel.app

Copy that URL. Your webhook endpoint is:

https://linkedin-to-crm-<hash>.vercel.app/api/webhook/linkedin

Open your project in the Vercel dashboard and keep the Logs tab visible. That’s where your console.log output will appear when Bright Data POSTs to the endpoint.

Part 4: Trigger the scrape

Open a second terminal and trigger the Bright Data LinkedIn scraper, pointing it at your Vercel URL:

curl -X POST \
  "https://api.brightdata.com/datasets/v3/trigger?dataset_id=gd_l1viktl72bvl7bjuj0&format=json&uncompressed_webhook=true&webhook=https://linkedin-to-crm-<hash>.vercel.app/api/webhook/linkedin" \
  -H "Authorization: Bearer YOUR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '[
    {"url": "https://www.linkedin.com/in/satyanadella"},
    {"url": "https://www.linkedin.com/in/jeffweiner08"}
  ]'

Replace YOUR_API_KEY with your Bright Data API key and linkedin-to-crm-<hash> with your actual Vercel URL. You should see a response like this immediately:

{"snapshot_id":"sd_mntfn0zq7xj0zeay"}

The scrape runs asynchronously. You don’t need to do anything with the snapshot_id. Bright Data POSTs the results to your Vercel endpoint when the job finishes. For two profiles, that usually takes 30 to 60 seconds. Switch to the Vercel Logs tab. Within a minute you should see something like:

Received 2 profiles from Bright Data
- Satya Nadella (Chairman and CEO at Microsoft)
- Jeff Weiner (Executive Chairman at LinkedIn)

Notice that both profiles arrive in a single POST. Bright Data delivers the whole snapshot in one request, not one profile at a time.

Part 5: Map profiles to a CRM shape

Right now the handler just logs names and positions. Real CRMs expect contact records with specific field names: full_name, job_title, company, and so on. Let’s normalize the Bright Data payload into that shape. Replace app/api/webhook/linkedin/route.ts with:

app/api/webhook/linkedin/route.ts

type BrightDataProfile = {
  name?: string;
  position?: string;
  current_company?: { name?: string };
  country_code?: string;
  city?: string;
  followers?: number;
  url: string;
};

type CrmContact = {
  full_name: string | null;
  job_title: string | null;
  company: string | null;
  country: string | null;
  city: string | null;
  linkedin_url: string;
  follower_count: number;
};

function mapToCrmContact(profile: BrightDataProfile): CrmContact {
  return {
    full_name: profile.name ?? null,
    job_title: profile.position ?? null,
    company: profile.current_company?.name ?? null,
    country: profile.country_code ?? null,
    city: profile.city ?? null,
    linkedin_url: profile.url,
    follower_count: profile.followers ?? 0,
  };
}

export async function POST(request: Request) {
  const profiles: BrightDataProfile[] = await request.json();
  console.log(`Received ${profiles.length} profiles from Bright Data`);

  const contacts = profiles.map(mapToCrmContact);

  for (const contact of contacts) {
    console.log(JSON.stringify(contact, null, 2));
  }

  // Next step: POST each contact to your CRM.
  // Example for HubSpot:
  //   await fetch("https://api.hubapi.com/crm/v3/objects/contacts", {
  //     method: "POST",
  //     headers: {
  //       Authorization: `Bearer ${process.env.HUBSPOT_TOKEN}`,
  //       "Content-Type": "application/json",
  //     },
  //     body: JSON.stringify({ properties: contact }),
  //   });

  return Response.json({ received: contacts.length });
}

Redeploy:

vercel --prod

Re-run the same curl command from Part 4. This time your Vercel logs should show two complete mapped contacts:

Received 2 profiles from Bright Data
{
  "full_name": "Satya Nadella",
  "job_title": "Chairman and CEO at Microsoft",
  "company": "Microsoft",
  "country": "US",
  "city": "Redmond",
  "linkedin_url": "https://www.linkedin.com/in/satyanadella",
  "follower_count": 10842560
}
{
  "full_name": "Jeff Weiner",
  "job_title": "Executive Chairman at LinkedIn",
  "company": "Next Chapter",
  "country": "US",
  "city": "San Francisco Bay Area",
  "linkedin_url": "https://www.linkedin.com/in/jeffweiner08",
  "follower_count": 1200000
}

Each object in that log is a complete CRM-ready contact. Sending it to your CRM is a single fetch call. The commented-out block in the handler sketches the HubSpot version. Swap the URL and header for Salesforce, Pipedrive or whatever you use.

Securing the webhook

Right now anyone who guesses your Vercel URL could POST fake profile data to it. Before you pipe live data into a real CRM, lock down the endpoint. Bright Data’s trigger call accepts a webhook_header_Authorization query parameter, which gets forwarded as the Authorization header on the webhook POST:

curl -X POST \
  "https://api.brightdata.com/datasets/v3/trigger?dataset_id=gd_l1viktl72bvl7bjuj0&format=json&uncompressed_webhook=true&webhook=https://linkedin-to-crm-<hash>.vercel.app/api/webhook/linkedin&webhook_header_Authorization=Bearer+YOUR_SHARED_SECRET" \
  -H "Authorization: Bearer YOUR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '[{"url": "https://www.linkedin.com/in/satyanadella"}]'

Then verify that header in the handler before processing:

export async function POST(request: Request) {
  const auth = request.headers.get("authorization");
  if (auth !== `Bearer ${process.env.WEBHOOK_SECRET}`) {
    return new Response("Unauthorized", { status: 401 });
  }

  const profiles = await request.json();
  // ...rest of the handler
}

Set WEBHOOK_SECRET as an environment variable in your Vercel project settings, then redeploy.

Bright Data also publishes a list of webhook source IPs you can allowlist. See Allowlist webhook IPs in the webhook reference.

Congratulations

You’ve built an end-to-end pipeline that scrapes LinkedIn profiles and delivers CRM-ready contact records to your own server:

A Next.js API route deployed on Vercel that receives Bright Data webhooks
A mapper function that normalizes Bright Data’s profile schema into a CRM-shaped contact
A trigger call that fires the scrape asynchronously and tells Bright Data exactly where to send the results

The final hop, POSTing each mapped contact to HubSpot, Salesforce or your own CRM, is a single fetch call that the commented-out block in route.ts sketches.

Next steps

Async batch requests

Scrape hundreds of URLs in a single batch job.

Amazon S3 delivery

Swap the webhook for an S3 bucket when payloads exceed Vercel’s 4.5 MB body limit.

Webhook reference

Full parameter list, auth headers and IP allowlist.

HubSpot Contacts API

Drop-in replacement for the commented POST in the handler.

Documentation Index

​What you’ll build

​Prerequisites

​Part 1: Scaffold the Next.js project

​Part 2: Add the webhook route

​Part 3: Deploy to Vercel

​Part 4: Trigger the scrape

​Part 5: Map profiles to a CRM shape

​Securing the webhook

​Congratulations

​Next steps

Async batch requests

Amazon S3 delivery

Webhook reference

HubSpot Contacts API

What you’ll build

Prerequisites

Part 1: Scaffold the Next.js project

Part 2: Add the webhook route

Part 3: Deploy to Vercel

Part 4: Trigger the scrape

Part 5: Map profiles to a CRM shape

Securing the webhook

Congratulations

Next steps