Fast SERP: Google Shopping endpoints
Google Shopping offers two types of pages that Fast SERP supports:- Shopping search results, a listing of products for a given search query, via
https://www.google.com/search?q=[searchTerm]&udm=28 - Product detail page (PDP), a full product page with offers, specifications, and reviews, via a Google Shopping product URL
x-unblock-data-format: parsed_light request header and the brd_json=1 URL parameter. Omitting either will result in an unexpected response format.
Fast Shopping Search Request
Fast SERP for Google Shopping works best with the native proxy interface. If you need a REST API interface for your architecture, one can be provided.Shopping search results
Use theudm=28 parameter to retrieve the Google Shopping search results listing page.
Response Format
A successful shopping search response contains ashopping array.
shopping array
Example response, shopping search results
Fast Shopping Product Request
Fast SERP for Google Shopping product pages works best with the native proxy interface. If you need a REST API interface for your architecture, one can be provided. For Fast SERP, both thex-unblock-data-format: parsed_light request header and the brd_json=1 URL parameter are required. Omitting either will result in an unexpected response format.
Google Shopping product (PDP) URLs are short-lived. They carry an encoded
prds= payload that Google rotates frequently, so a copied URL stops resolving after a short window. Do not hardcode a product URL. Instead, use whatever URL Google routes to when you open a product from a shopping search result tile, then append &brd_json=1.Native proxy request
Response Format
A successful response is structured around three top-level fields:product, product_offers, and product_spec.