Bing to Bright Data SERP migration guide

Microsoft Bing Search APIs retiring on August 11, 2025. Bright Data SERP API for Bing domain continues to be supported.

Migration benefits

Drop-in replacement with minimal code changes
1:1 compatible JSON response schema
Enhanced request flexibility supporting both query-based and URL-based requests

Quick start migration (5 Minutes)

Get your API Key

Update your endpoint

Replace api.bing.microsoft.com with api.brightdata.com/request

Add parameters in body & test your first request

curl -X POST 'https://api.brightdata.com/request' \
  -H "Authorization: Bearer YOUR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "search_engine": "bing",
    "query": "test search",
    "data_format": "parsed_bing_api",
    "format": "json",
    "zone": "your_zone_name_"
  }'

Step-by-step migration guide

Step 1: Account setup

1.1 Create Bright Data account

Visit brightdata.com/signup
Navigate to Zones → Create Zone → SERP API
Copy your API key credentials

1.2 Configure Authentication

Replace your Bing API key with Bright Data credentials:Before (Bing):

Ocp-Apim-Subscription-Key: YOUR_BING_KEY

After (Bright Data):

Authorization: Bearer YOUR_BRIGHTDATA_API_KEY

Step 2: Update request format

cURL
Python
Node.js

Before (Bing API):

curl -X GET "https://api.bing.microsoft.com/v7.0/search?q=openai" \
  -H "Ocp-Apim-Subscription-Key: YOUR_BING_KEY"

After (Bright Data):

curl -X POST "https://api.brightdata.com/request" \
  -H "Authorization: Bearer YOUR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "search_engine": "bing",
    "query": "openai",
    "data_format": "parsed_bing_api",
    "format": "json",
    "zone": "your_zone_name"
  }'

Before (Bing API):

import requests

headers = {
    'Ocp-Apim-Subscription-Key': 'YOUR_BING_KEY'
}

response = requests.get(
    'https://api.bing.microsoft.com/v7.0/search',
    headers=headers,
    params={'q': 'openai'}
)

After (Bright Data):

import requests

headers = {
    'Authorization': 'Bearer YOUR_API_KEY',
    'Content-Type': 'application/json'
}

payload = {
    'search_engine': 'bing',
    'query': 'openai',
    'data_format': 'parsed_bing_api',
    'format': 'json',
    'zone': 'your_zone_name'
}

response = requests.post(
    'https://api.brightdata.com/request',
    headers=headers,
    json=payload
)

Before (Bing API):

const axios = require('axios');

const response = await axios.get(
    'https://api.bing.microsoft.com/v7.0/search',
    {
        headers: {
            'Ocp-Apim-Subscription-Key': 'YOUR_BING_KEY'
        },
        params: { q: 'openai' }
    }
);

After (Bright Data):

const axios = require('axios');

const response = await axios.post(
    'https://api.brightdata.com/request',
    {
        search_engine: 'bing',
        query: 'openai',
        data_format: 'parsed_bing_api',
        format: 'json',
        zone: 'your_zone_name'
    },
    {
        headers: {
            'Authorization': 'Bearer YOUR_API_KEY',
            'Content-Type': 'application/json'
        }
    }
);

Step 3: Handle response format

The response format remains identical to Bing’s API when using data_format: "parsed_bing_api":

{
  "_type": "SearchResponse",
  "queryContext": {
    "originalQuery": "openai"
  },
  "webPages": {
    "totalEstimatedMatches": 12300000,
    "value": [
      {
        "name": "OpenAI",
        "url": "https://openai.com/",
        "displayUrl": "openai.com",
        "snippet": "OpenAI is an AI research and deployment company..."
      }
    ]
  },
  "images": { "value": [...] },
  "videos": { "value": [...] },
  "relatedSearches": { "value": [...] }
}

# Your existing Bing API parsing code works unchanged
data = response.json()

# Extract web results
web_results = data.get('webPages', {}).get('value', [])
for result in web_results:
    print(f"Title: {result['name']}")
    print(f"URL: {result['url']}")
    print(f"Snippet: {result['snippet']}")

# Extract images
images = data.get('images', {}).get('value', [])
for image in images:
    print(f"Image: {image['thumbnailUrl']}")

Introduction

Product Guides

Bing to Bright Data SERP migration guide

Quick start migration (5 Minutes)

Step-by-step migration guide

Step 1: Account setup

Step 2: Update request format

Step 3: Handle response format

​Quick start migration (5 Minutes)

​Step-by-step migration guide

​Step 1: Account setup

​Step 2: Update request format

​Step 3: Handle response format

Quick start migration (5 Minutes)

Step-by-step migration guide

Step 1: Account setup

Step 2: Update request format

Step 3: Handle response format