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Make your first request in minutes

Test the Bing SERP API in minutes with this ready-to-use code example.

Postman Example

Node.js Example

Python Example

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Bing SERP API Quick Start Examples

Run these basic examples to check that your Bing SERP API is working (remember to update in your API key and query):

  curl -X POST https://api.brightdata.com/request \
  --header "Content-Type: application/json" \
  --header "Authorization: Bearer API_KEY" \
  --data '{
    "zone": "serp_api1",
    "url": "https://www.bing.com/search?q=pizza",
    "format": "raw"
  }'

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Microsoft Bing API to Bright Data SERP API migration guide

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Audit your current implementation

  • Inventory API calls: Document your current Bing API endpoints, request volumes, and frequency
  • Identify dependencies: List all applications, services, and integrations using Bing API
  • Analyze usage patterns: Review geographic distribution, and query types

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Account setup

  1. Create Bright Data account at brightdata.com
  2. Configure SERP API zone in your dashboard
  3. Get Bright Data API key
  4. Calculate cost projections - most organizations see signicant cost reduction

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Technical implementation

  • REST API (Recommended): Simple HTTP requests with header authentication
  • Full feature access: Advanced filtering, pagination, and custom parameters
  • Parameter mapping: Update your existing parameters to Bright Data format

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Key differences & migration notes

CategoryFeature/AspectMicrosoft Bing APIBright Data SERP APIMigration Notes
AuthenticationHeader formatOcp-Apim-Subscription-Key: YOUR_KEYAuthorization: Bearer YOUR_BRIGHT_DATA_API_KEYUpdate authentication headers in all API calls
Request methodHTTP methodGET request with query parametersPOST request with JSON bodyChange from GET to POST and restructure request format
Request structureParameter formatURL query parametersJSON payload with url fieldWrap Bing URL in JSON payload
Response structureDefault formatStructured JSON with answer typesRaw HTML or parsed JSONUse brd_json=1 for structured responses
Browser simulationDevice targetingNot availablebrd_mobile=1, brd_browser=chromeNew capability - Enhanced targeting options
PaginationResult offsetoffset (0-based)first (1-based) for Bing URLsFormula: first = offset + 1

Refer other query parameter

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Migration testing strategy

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Functional testing

  • Verify parameter mapping accuracy
  • Test response format transformation
  • Check error handling scenarios

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Comparative testing

  • Parallel requests: Send identical queries to both Microsoft Bing & Bright Data SERP APIs
  • Result comparison: Analyze data quality, completeness, and accuracy
  • Performance metrics: Compare response times