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What is Parsing?

Parsing for SERP API is the process of transforming a raw HTML response into a structured JSON with fields and values of data. This advanced parsing functionality is supported specifically for Google & Bing. When parsing is activated, data from SERP HTMLs are further structured into usable fields and values (such as, rank, link, title, description, rating, and dozens more fields) enabling you to monitor competitor SERP rankings, analyze keyword trends, and gather valuable market insights.

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Send a Basic Parsed Request

The following is the simplest GET parsed request with SERP API using either brd_json=1 OR brd_json=html: 
# Returns a single parsed JSON (instead of a raw HTML)

curl --proxy brd.superproxy.io:33335 --proxy-user brd-customer-<customer_id>-zone-<zone_name>:<zone_password> -k "https://www.google.com/search?q=pizza&brd_json=1"
Parsing is supported for both Google and Bing search engines
The above request is a synchronous request (the response is received in real-time). If you are looking to send an asynchronous parsed request see here.

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Basic Request - Breakdown

brd.superproxy.ioAddress of our load balancer that will find the fastest Super Proxy for your request
Infrastructure port of our Super Proxies that is used to receive your requests
-user brd-customer-<customer_id> -zone-<zone_name>Username authentication. In its most basic form, it defines your username and what zone you will use for your request.
ZONE_PASSWORDZone password. All zones have passwords that are used for authentication `
brd_json=1Returns parsed JSON instead of raw HTML
brd_json=htmlReturns parsed JSON + full nested HTML

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Expected Parsed Output when using brd_json=1

The following is the exact JSON response received when sending the request above: 
{
  "general": {
    "search_engine": "google",
    "results_cnt": 1980000000,
    "search_time": 0.57,
    "language": "en",
    "mobile": false,
    "basic_view": false,
    "search_type": "text",
    "page_title": "pizza - Google Search",
    "code_version": "1.90",
    "timestamp": "2023-06-30T08:58:41.786Z"
  },
  "input": {
    "original_url": "https://www.google.com/search?q=pizza&brd_json=1",
    "user_agent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_12) AppleWebKit/608.2.11 (KHTML, like Gecko) Version/13.0.3 Safari/608.2.11",
    "request_id": "hl_1a1be908_i00lwqqxt1"
  },
  "organic": [
    {
      "link": "https://www.pizzahut.com/",
      "display_link": "https://www.pizzahut.com",
      "title": "Pizza Hut | Delivery & Carryout - No One OutPizzas The Hut!",
      "image": "data:image/jpeg;base64,/9j/4AAQSk...",
      "image_alt": "pizza from www.pizzahut.com",
      "image_base64": "data:image/jpeg;base64,/9j/4AAQSk...",
      "rank": 1,
      "global_rank": 1
    },
    {
      "link": "https://www.dominos.com/en/",
      "display_link": "https://www.dominos.com › ...",
      "title": "Domino's: Pizza Delivery & Carryout, Pasta, Chicken & More",
      "description": "Order pizza, pasta, sandwiches & more online for carryout or delivery from Domino's. View menu, find locations, track orders. Sign up for Domino's email ...",
      "image": "data:image/jpeg;base64,/9j/4AAQSk...",
      "image_alt": "pizza from www.dominos.com",
      "image_base64": "data:image/jpeg;base64,/9j/4AAQSk...",
      "rank": 2,
      "global_rank": 3
    },
    {
      "link": "https://en.wikipedia.org/wiki/Pizza",
      "display_link": "https://en.wikipedia.org › wiki › Pizza",
      "title": "Pizza - Wikipedia",
      "description": "Pizza is a dish of Italian origin consisting of a usually round, flat base of leavened wheat-based dough topped with tomatoes, cheese, and often various ...",
      "image": "data:image/jpeg;base64,/9j/4AAQSk...",
      "image_alt": "pizza from en.wikipedia.org",
      "image_base64": "data:image/jpeg;base64,/9j/4AAQSk...",
      "rank": 3,
      "global_rank": 4
    },
    {
      "link": "https://www.papajohns.com/",
      "display_link": "https://www.papajohns.com",
      "title": "Papa Johns Pizza Delivery & Carryout - Best Deals on Pizza ...",
      "description": "Enjoy the ease of ordering delicious pizza for delivery or carryout from a Papa Johns near you. Start tracking the speed of your delivery and earn rewards ...",
      "rank": 4,
      "global_rank": 5
    },
    {
      "link": "https://littlecaesars.com/",
      "display_link": "https://littlecaesars.com",
      "title": "Little Caesars® Pizza: Best Value Delivery and Carryout",
      "description": "Your home for HOT-N-READY® pizzas, EXTRAMOSTBESTEST® pizzas, DEEP!DEEP!™ Dish pizzas, Crazy Bread® and MORE! Order online for no-contact delivery or ...",
      "rank": 5,
      "global_rank": 6
    },
    {
      "link": "https://www.blazepizza.com/",
      "display_link": "https://www.blazepizza.com",
      "title": "Blaze Pizza - Fast-Fire'd Pizzas - Order Online | Blaze Pizza",
      "description": "Get fired up with Fast-Fire'd Pizzas from Blaze! Made just the way you want. Order online for delivery or pickup.",
      "rank": 6,
      "global_rank": 7
    },
    {
      "link": "https://www.theguardian.com/food/2023/jun/28/rightwingers-say-pink-haired-liberals-are-killing-new-york-pizza-heres-whats-really-happening",
      "display_link": "https://www.theguardian.com › food › jun › rightwing...",
      "title": "Rightwingers say 'pink-haired liberals' are killing New York ...",
      "description": "The pizza pile-on was sparked by a inaccuracy-riddled report ... 'This is not legislation that will corrode the New York pizza scene,' says ...",
      "extensions": [
        {
          "inline": true,
          "type": "text",
          "text": "20 hours ago",
          "rank": 1
        }
      ],
      "rank": 7,
      "global_rank": 8
    },
    {
      "link": "https://www.youtube.com/watch?v=oxLzRjYBxQQ",
      "display_link": "https://www.youtube.com › watch",
      "title": "Barstool Pizza Review - YouTube",
      "description": "YouTube",
      "extensions": [
        {
          "type": "text",
          "text": "One Bite Pizza Reviews",
          "rank": 1
        },
        {
          "type": "text",
          "text": "1 day ago",
          "rank": 2
        }
      ],
      "image": "https://i.ytimg.com/vi/oxLzRjYBxQQ/mqdefault.jpg?sqp=-oaymwEFCJQBEFM&rs=AMzJL3lRRTbw1I91F1168NO_w1YftuPlgA",
      "image_url": "https://i.ytimg.com/vi/oxLzRjYBxQQ/mqdefault.jpg?sqp=-oaymwEFCJQBEFM&rs=AMzJL3lRRTbw1I91F1168NO_w1YftuPlgA",
      "duration": "11:14",
      "duration_sec": 674,
      "rank": 8,
      "global_rank": 12
    },
    {
      "link": "https://www.youtube.com/watch?v=9X56jc_68EU",
      "display_link": "https://www.youtube.com › watch",
      "title": "Barstool Pizza Review - NYC Pizza Kitchen (New York, NY)",
      "description": "YouTube",
      "extensions": [
        {
          "type": "text",
          "text": "One Bite Pizza Reviews",
          "rank": 1
        },
        {
          "type": "text",
          "text": "3 days ago",
          "rank": 2
        }
      ],
      "image": "https://i.ytimg.com/vi/9X56jc_68EU/mqdefault.jpg?sqp=-oaymwEFCJQBEFM&rs=AMzJL3lO46CkRjZWL3FEQeeQkBJgCxZzeQ",
      "image_url": "https://i.ytimg.com/vi/9X56jc_68EU/mqdefault.jpg?sqp=-oaymwEFCJQBEFM&rs=AMzJL3lO46CkRjZWL3FEQeeQkBJgCxZzeQ",
      "duration": "4:10",
      "duration_sec": 250,
      "rank": 9,
      "global_rank": 13
    }
  ],
  "recipes": {
    "title": "Recipes",
    "items": [
      {
        "title": "Homemade Pizza & Pizza Dough",
        "image": "https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS47CWfkHqjbfUIaFrK8RjTm_KngqQxsXQ2OTmW7q1lrTebxVxzzYG3mmpj4g&s",
        "image_url": "https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS47CWfkHqjbfUIaFrK8RjTm_KngqQxsXQ2OTmW7q1lrTebxVxzzYG3mmpj4g&s",
        "link": "https://www.simplyrecipes.com/recipes/homemade_pizza/",
        "rating": 4.8,
        "reviews_cnt": 90,
        "source": "Simply Recipes",
        "cook_time": "2 hr 30 min",
        "ingredients": [
          "Italian sausage",
          "pizza dough",
          "pesto",
          "feta cheese",
          "bell peppers"
        ],
        "rank": 1,
        "global_rank": 9
      },
      {
        "title": "Pizza Dough",
        "image": "https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQHSV3fiR1QKeO5Gu7eVRg66v32XW049i_F8_sAYXxXHxS1oRwZ3IS0mTPY&s",
        "image_url": "https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQHSV3fiR1QKeO5Gu7eVRg66v32XW049i_F8_sAYXxXHxS1oRwZ3IS0mTPY&s",
        "link": "https://www.foodnetwork.com/recipes/bobby-flay/pizza-dough-recipe-1921714",
        "rating": 4.5,
        "reviews_cnt": 1600,
        "source": "Food Network",
        "cook_time": "1 hr 30 min",
        "ingredients": [
          "Bread flour",
          "olive oil",
          "sugar",
          "dry yeast"
        ],
        "rank": 2,
        "global_rank": 10
      },
      {
        "title": "Easy Homemade Pizza Dough",
        "image": "https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcTzzGNfXoRqbKBti55KO34rb_SW-xePkIvSMgef0AsbRArRcu9nMLpyr8-Iyw&s",
        "image_url": "https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcTzzGNfXoRqbKBti55KO34rb_SW-xePkIvSMgef0AsbRArRcu9nMLpyr8-Iyw&s",
        "link": "https://www.allrecipes.com/recipe/20171/quick-and-easy-pizza-crust/",
        "rating": 4.7,
        "reviews_cnt": 3900,
        "source": "Allrecipes",
        "cook_time": "45 min",
        "ingredients": [
          "Bread flour",
          "olive oil",
          "active dry yeast",
          "white sugar"
        ],
        "rank": 3,
        "global_rank": 11
      }
    ]
  },
  "knowledge": {
    "name": "Pizza",
    "subtitle": "Dish",
    "description": "Pizza is a dish of Italian origin consisting of a usually round, flat base of leavened wheat-based dough topped with tomatoes, cheese, and often various other ingredients, which is then baked at a high temperature, traditionally in a wood-fired oven.",
    "description_source": "Wikipedia",
    "description_link": "https://en.wikipedia.org/wiki/Pizza",
    "images": [
      {
        "link": "https://www.google.com/search?q=pizza&hl=en&tbm=isch&source=iu&ictx=1&vet=1&fir=vwyNmrlxb87lKM%252C5xpz_Vm2ema2NM%252C%252Fm%252F0663v%253BefJ23c2_JH_n7M%252CbBq_NwtYzsoXvM%252C_%253B4T1KqgPBvr4X6M%252CJGW8XVFocJC4wM%252C_%253B7mn1Wr2V2et-TM%252CCk5z3mFwtc-sLM%252C_%253BHAxRWExZGt4a0M%252CTQkQ0B0M4aWgcM%252C_%253BAOp1u9WxhkknqM%252CDnbYrezaqAeTBM%252C_%253BZiJze8NWYgm1BM%252CmUmiEmWVfPIjPM%252C_&usg=AI4_-kQ40qSc7MuZBzNVnuLne9fo9Vl5gA&sa=X&ved=2ahUKEwiLpJav0Or_AhU8kYkEHfOsC9kQ_B16BAhUEAE#imgrc=vwyNmrlxb87lKM",
        "image": "data:image/jpeg;base64,/9j/4AAQSk...",
        "image_base64": "data:image/jpeg;base64,/9j/4AAQSk..."
      },
      {
        "link": "https://www.google.com/search?q=pizza&hl=en&tbm=isch&source=iu&ictx=1&vet=1&fir=efJ23c2_JH_n7M%252CbBq_NwtYzsoXvM%252C_%253B4T1KqgPBvr4X6M%252CJGW8XVFocJC4wM%252C_%253B7mn1Wr2V2et-TM%252CCk5z3mFwtc-sLM%252C_%253BHAxRWExZGt4a0M%252CTQkQ0B0M4aWgcM%252C_%253BAOp1u9WxhkknqM%252CDnbYrezaqAeTBM%252C_%253BZiJze8NWYgm1BM%252CmUmiEmWVfPIjPM%252C_&usg=AI4_-kRwEYdg29oH_CmkbTMQheFOmeF4NA&sa=X&ved=2ahUKEwiLpJav0Or_AhU8kYkEHfOsC9kQ_h16BAhWEAE#imgrc=efJ23c2_JH_n7M",
        "image": "data:image/jpeg;base64,/9j/4AAQSk...",
        "image_alt": "Classic Cheese Pizza",
        "image_base64": "data:image/jpeg;base64,/9j/4AAQSk..."
      },
      {
        "link": "https://www.google.com/search?q=pizza&hl=en&tbm=isch&source=iu&ictx=1&vet=1&fir=efJ23c2_JH_n7M%252CbBq_NwtYzsoXvM%252C_%253B4T1KqgPBvr4X6M%252CJGW8XVFocJC4wM%252C_%253B7mn1Wr2V2et-TM%252CCk5z3mFwtc-sLM%252C_%253BHAxRWExZGt4a0M%252CTQkQ0B0M4aWgcM%252C_%253BAOp1u9WxhkknqM%252CDnbYrezaqAeTBM%252C_%253BZiJze8NWYgm1BM%252CmUmiEmWVfPIjPM%252C_&usg=AI4_-kRwEYdg29oH_CmkbTMQheFOmeF4NA&sa=X&ved=2ahUKEwiLpJav0Or_AhU8kYkEHfOsC9kQ_h16BAhYEAE#imgrc=4T1KqgPBvr4X6M",
        "image": "data:image/jpeg;base64,/9j/4AAQSk...",
        "image_alt": "Homemade Pepperoni Pizza",
        "image_base64": "data:image/jpeg;base64,/9j/4AAQSk..."
      },
      {
        "link": "https://www.google.com/search?q=pizza&hl=en&tbm=isch&source=iu&ictx=1&vet=1&fir=efJ23c2_JH_n7M%252CbBq_NwtYzsoXvM%252C_%253B4T1KqgPBvr4X6M%252CJGW8XVFocJC4wM%252C_%253B7mn1Wr2V2et-TM%252CCk5z3mFwtc-sLM%252C_%253BHAxRWExZGt4a0M%252CTQkQ0B0M4aWgcM%252C_%253BAOp1u9WxhkknqM%252CDnbYrezaqAeTBM%252C_%253BZiJze8NWYgm1BM%252CmUmiEmWVfPIjPM%252C_&usg=AI4_-kRwEYdg29oH_CmkbTMQheFOmeF4NA&sa=X&ved=2ahUKEwiLpJav0Or_AhU8kYkEHfOsC9kQ_h16BAhaEAE#imgrc=7mn1Wr2V2et-TM",
        "image": "data:image/jpeg;base64,/9j/4AAQSk...",
        "image_alt": "Homemade Pepperoni Pizza",
        "image_base64": "data:image/jpeg;base64,/9j/4AAQSk..."
      },
      {
        "link": "https://www.google.com/search?q=pizza&hl=en&tbm=isch&source=iu&ictx=1&vet=1&fir=efJ23c2_JH_n7M%252CbBq_NwtYzsoXvM%252C_%253B4T1KqgPBvr4X6M%252CJGW8XVFocJC4wM%252C_%253B7mn1Wr2V2et-TM%252CCk5z3mFwtc-sLM%252C_%253BHAxRWExZGt4a0M%252CTQkQ0B0M4aWgcM%252C_%253BAOp1u9WxhkknqM%252CDnbYrezaqAeTBM%252C_%253BZiJze8NWYgm1BM%252CmUmiEmWVfPIjPM%252C_&usg=AI4_-kRwEYdg29oH_CmkbTMQheFOmeF4NA&sa=X&ved=2ahUKEwiLpJav0Or_AhU8kYkEHfOsC9kQ_h16BAhZEAE#imgrc=HAxRWExZGt4a0M",
        "image": "data:image/jpeg;base64,/9j/4AAQSk...",
        "image_alt": "Pizza Dough recipe",
        "image_base64": "data:image/jpeg;base64,/9j/4AAQSk..."
      },
      {
        "link": "https://www.google.com/search?q=pizza&hl=en&tbm=isch&source=iu&ictx=1&vet=1&fir=efJ23c2_JH_n7M%252CbBq_NwtYzsoXvM%252C_%253B4T1KqgPBvr4X6M%252CJGW8XVFocJC4wM%252C_%253B7mn1Wr2V2et-TM%252CCk5z3mFwtc-sLM%252C_%253BHAxRWExZGt4a0M%252CTQkQ0B0M4aWgcM%252C_%253BAOp1u9WxhkknqM%252CDnbYrezaqAeTBM%252C_%253BZiJze8NWYgm1BM%252CmUmiEmWVfPIjPM%252C_&usg=AI4_-kRwEYdg29oH_CmkbTMQheFOmeF4NA&sa=X&ved=2ahUKEwiLpJav0Or_AhU8kYkEHfOsC9kQ_h16BAhXEAE#imgrc=AOp1u9WxhkknqM",
        "image": "https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcSBTiGlL3eQeQk_UYQGpoyg3OE6RQsOhx60YyUbNvPFng&s",
        "image_alt": "Chicken Alfredo Pizza",
        "image_url": "https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcSBTiGlL3eQeQk_UYQGpoyg3OE6RQsOhx60YyUbNvPFng&s"
      },
      {
        "link": "https://www.google.com/search?q=pizza&hl=en&tbm=isch&source=iu&ictx=1&vet=1&fir=efJ23c2_JH_n7M%252CbBq_NwtYzsoXvM%252C_%253B4T1KqgPBvr4X6M%252CJGW8XVFocJC4wM%252C_%253B7mn1Wr2V2et-TM%252CCk5z3mFwtc-sLM%252C_%253BHAxRWExZGt4a0M%252CTQkQ0B0M4aWgcM%252C_%253BAOp1u9WxhkknqM%252CDnbYrezaqAeTBM%252C_%253BZiJze8NWYgm1BM%252CmUmiEmWVfPIjPM%252C_&usg=AI4_-kRwEYdg29oH_CmkbTMQheFOmeF4NA&sa=X&ved=2ahUKEwiLpJav0Or_AhU8kYkEHfOsC9kQ_h16BAhQEAE#imgrc=ZiJze8NWYgm1BM",
        "image": "https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcShqNOrnCWng5zaBj2reNeU2QHAMaeyj1EJJhqbunN9kg&s",
        "image_alt": "Classic Cheese Pizza",
        "image_url": "https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcShqNOrnCWng5zaBj2reNeU2QHAMaeyj1EJJhqbunN9kg&s"
      }
    ],
    "facts": [
      {
        "key": "Origin",
        "key_link": "https://www.google.com/search?hl=en&q=pizza+origin&stick=H4sIAAAAAAAAAOPgE-LQz9U3MDMzLtOSySi30k_Oz8lJTS7JzM_TT8kszkgttsovykzPzFvEylOQWVWVqADhAgAjO0XtOQAAAA&sa=X&ved=2ahUKEwiLpJav0Or_AhU8kYkEHfOsC9kQ6BMoAHoECEcQAg",
        "predicate": "hw:/collection/dishes:origin",
        "value": [
          {
            "text": "Italy",
            "link": "https://www.google.com/search?hl=en&q=Italy&si=AMnBZoFk_ppfOKgdccwTD_PVhdkg37dbl-p8zEtOPijkCaIHMj99cmEC8YmqzIntfXVZNtU5L5s_BYkw6CsmIn-L56QSbpr6PIZUjdVkuKrffw6c1CKZ_9pKBFW4qlnB9Bhm0MDfT6vScNQrXeycat32kzuoKi0SbwH1ZOSp7Rw9H4b-NlpUU9DyezwS3Hx3MvdZtCWf0TlV&sa=X&ved=2ahUKEwiLpJav0Or_AhU8kYkEHfOsC9kQmxMoAXoECEcQAw"
          }
        ]
      }
    ],
    "widgets": [
      {
        "type": "carousel",
        "key": "downwards",
        "predicate": "kc:/common:downwards",
        "key_link": "https://www.google.com/search?hl=en&q=where+to+buy+neapolitan+pizza+dough&stick=H4sIAAAAAAAAAD3IMQrCMBQAUIoUOosHCHVziSJ06GVCmnySkJ_Q5Ma7HEcPYHH08nt8YbDcZBJXqfp_hj_upyimaXhlJhmy42aXm15d7ffIYKpgUlG4oZgHaisCbDI4jnnQE7FrACDCwvCqz83DyuIymLZnoJAZ8ZQNYkc9l0Ly5vzn777AncBsYyJAAAA&sa=X&ved=2ahUKEwiLpJav0Or_AhU8kYkEHfOsC9kQMSgAegQIQxAB",
        "title": "where to buy neapolitan pizza dough",
        "items": [
          {
            "title": "Delallo Pizza Dough Kit",
            "link": "https://www.google.com/search?hl=en&q=Delallo+Pizza+Dough+Kit&stick=H4sIAAAAAAAAAONgFmJQ4tVP1zc0zDArSa-KL7TUYljEKu6SmpOYk5OvEJBZVZWo4JJfmp6h4J1ZsoOVEQCmdWPwMgAAAA&sa=X&ved=2ahUKEwiLpJav0Or_AhU8kYkEHfOsC9kQxA16BAhDEAQ",
            "image": "data:image/jpeg;base64,/9j/4AAQSk...",
            "image_alt": "Delallo Pizza Dough Kit",
            "image_base64": "data:image/jpeg;base64,/9j/4AAQSk...",
            "rank": 1
          },
          {
            "title": "King Arthur Flour Piz...",
            "link": "https://www.google.com/search?hl=en&q=King+Arthur+Flour+Pizza&stick=H4sIAAAAAAAAAONgFmJQ4tVP1zc0zM4wNjQsiS_WYljEKu6dmZeu4FhUklFapOCWkw8kAzKrqhJ3sDICAJ9B7QQyAAAA&sa=X&ved=2ahUKEwiLpJav0Or_AhU8kYkEHfOsC9kQxA16BAhDEAY",
            "image": "data:image/jpeg;base64,/9j/4AAQSk...",
            "image_alt": "King Arthur Flour Pizza",
            "image_base64": "data:image/jpeg;base64,/9j/4AAQSk...",
            "rank": 2
          },
          {
            "title": "Pizza Buddy Pizza Do...",
            "link": "https://www.google.com/search?hl=en&q=Pizza+Buddy+Pizza+Dough&stick=H4sIAAAAAAAAAONgFmJQ4tVP1zc0TM9IKkwqsjTQYljEKh6QWVWVqOBUmpJSqQBhu-SXpmfsYGUEAHLKv6oyAAAA&sa=X&ved=2ahUKEwiLpJav0Or_AhU8kYkEHfOsC9kQxA16BAhDEAg",
            "image": "data:image/jpeg;base64,/9j/4AAQSk...",
            "image_alt": "Pizza Buddy Pizza Dough",
            "image_base64": "data:image/jpeg;base64,/9j/4AAQSk...",
            "rank": 3
          },
          {
            "title": "Pillsbury Classic Pizza Cr...",
            "link": "https://www.google.com/search?hl=en&q=Pillsbury+Classic+Pizza+Crust&stick=H4sIAAAAAAAAAONgFmJQ4tVP1zc0LDExNjTNqsjTYljEKhuQmZNTnFRaVKngnJNYXJyZrBCQWVWVqOBcVFpcsoOVEQCR9ToAOAAAAA&sa=X&ved=2ahUKEwiLpJav0Or_AhU8kYkEHfOsC9kQxA16BAhDEAo",
            "image": "data:image/jpeg;base64,/9j/4AAQSk...",
            "image_alt": "Pillsbury Classic Pizza Crust",
            "image_base64": "data:image/jpeg;base64,/9j/4AAQSk...",
            "rank": 4
          }
        ],
        "rank": 1,
        "global_rank": 2
      }
    ]
  },
  "snack_pack_map": {
    "image": "data:image/png;base64,iVBOR...",
    "image_alt": "Map of pizza",
    "image_base64": "data:image/png;base64,iVBOR...",
    "link": "https://www.google.com/search?hl=en&q=pizza&npsic=0&rflfq=1&rldoc=1&rllag=40711584,-74006968,203&tbm=lcl&sa=X&ved=2ahUKEwiLpJav0Or_AhU8kYkEHfOsC9kQtgN6BAgWEAI",
    "latitude": 40.711584,
    "longitude": -74.006968,
    "altitude": 203
  },
  "pagination": {
    "current_page": 1,
    "next_page_link": "https://www.google.com/search?q=pizza&hl=en&ei=P5meZMuIMLyiptQP89muyA0&start=10&sa=N",
    "next_page_start": 10,
    "next_page": 2
  },
  "related": [
    {
      "text": "Family-friendly dinner near New York",
      "list_group": true,
      "image": "https://lh5.googleusercontent.com/p/AF1QipN9vMB3YUcI2E2RBZYuhQcpa9q3yCLDClsVS20_=w40-h40-n-k-no",
      "image_url": "https://lh5.googleusercontent.com/p/AF1QipN9vMB3YUcI2E2RBZYuhQcpa9q3yCLDClsVS20_=w40-h40-n-k-no",
      "rank": 1,
      "global_rank": 14
    },
    {
      "text": "Quick bites near New York",
      "list_group": true,
      "image": "https://lh5.googleusercontent.com/p/AF1QipM0BsBfNtUBmGyzowDeE9Zkp30pYTdtbTJCpqai=w40-h40-n-k-no",
      "image_url": "https://lh5.googleusercontent.com/p/AF1QipM0BsBfNtUBmGyzowDeE9Zkp30pYTdtbTJCpqai=w40-h40-n-k-no",
      "rank": 2,
      "global_rank": 15
    },
    {
      "text": "Pizza takeaway near New York",
      "list_group": true,
      "image": "https://lh5.googleusercontent.com/p/AF1QipO_5JRLn_XOBC5luGuOcIG_JCdfGoeBOggO69Ly=w40-h40-n-k-no",
      "image_url": "https://lh5.googleusercontent.com/p/AF1QipO_5JRLn_XOBC5luGuOcIG_JCdfGoeBOggO69Ly=w40-h40-n-k-no",
      "rank": 3,
      "global_rank": 16
    },
    {
      "text": "Best restaurants near New York",
      "list_group": true,
      "image": "https://lh5.googleusercontent.com/p/AF1QipNgm_8G1gbEVoaG2CvygurS-TZpEIohi2zrx6tz=w40-h40-n-k-no",
      "image_url": "https://lh5.googleusercontent.com/p/AF1QipNgm_8G1gbEVoaG2CvygurS-TZpEIohi2zrx6tz=w40-h40-n-k-no",
      "rank": 4,
      "global_rank": 17
    },
    {
      "list_group": false,
      "link": "https://www.google.com/search?hl=en&q=Domino%27s+Pizza+Pakistan&sa=X&ved=2ahUKEwiLpJav0Or_AhU8kYkEHfOsC9kQ1QJ6BAg4EAE",
      "text": "domino's pizza pakistan",
      "rank": 5,
      "global_rank": 18
    },
    {
      "list_group": false,
      "link": "https://www.google.com/search?hl=en&q=Domino%27s+pizza+near+me&sa=X&ved=2ahUKEwiLpJav0Or_AhU8kYkEHfOsC9kQ1QJ6BAg3EAE",
      "text": "domino's pizza near me",
      "rank": 6,
      "global_rank": 19
    }
  ]
}
Next, we will examine a number of the important fields within the parsed JSON data to understand the type of structured data we have to offer.

​
A Comprehensive Guide to Parsed Google SERP JSON Data

At the top of the JSON response, you can find the general field, which contains details about the search you ran and also includes the “results count” from the response.
General-Field
The following fields can be found in the general field
general.search_enginethe search engine used for the search
general.querythe keywords used for the search
general.results_cntthe results count
Google doesn’t display results count for Mobile, so this field is supported only with desktop search results.
general.search_timethe response time to get the results page
general.languagethe language that was set for the search,

Default: hl=en
general.locationthe location that was targeted with the search,(based on the localization and geo-location parameters)
general.mobilethe device the search was performed with (desktop/mobile)
general.basic_viewdeprecated
general.search _typethe type of search that was set to the request
general.Page_titleresults page title
general.Code_versionBright data parser version
general.Timestampthe time when the search executed
Input.original_urlthe url used for the search, this url includes all parameters applied for the search.applied for the search.

​
Starter fields to know

JSON fieldDescription
typeThe field type (site_link, text, rating, etc.)
titleThe text header, mostly the link text.
descriptionThe description under the link
referral_linkRedirection link
imageThis field can contain the image base64 string or the Image url
image_altImage alternative name

​
Explanation of other fields

rankindicates the position of the element in accordance with the other elements within that component
global_rankindicates the position of the element in accordance with all the elements in the SERP
Rank-Field
When your search terms are inaccurate, Google suggests other search terms, which will show under the spelling field.Subfields:
Original_textthe text that was searched
Original_emptytrue, means that no results were found.
Auto_corrected_linklink to suggested result
auto_corrected_textthe suggested link text
  • HTML
  • JSON
Spelling-HTML
Some of the components within a SERPs can include the reviews and rating fields
  • HTML
  • JSON
Rating-Reviews-HTML
Some SERP results could include site sub-links (AKA site links) that are displayed as a vertical or horizontal list
Vertical - marked with extended:true
  • HTML
  • JSON
Extensions-Vertical-HTML
Horizontal - not marked with `extended:true`
  • HTML
  • JSON
Extensions-Horizontal-HTML
Main search results are called organic results and are located in the organic json node.
  • HTML
  • JSON
Orgranic-HTML
There are four different locations for ads within a SERP and each are parsed separately:
top_adsAds that are located at the top of the SERP
top_plaAds that are located within a special carousel at the top of a SERP
jackpot_plaAds that are located within the right side panel in shopping ads. It usually appears when a particular product matches your search perfectly.
bottom_adsAds that are located at the bottom of the SERP
By default, SERP API displays “organic” adds (based on IP location and cookies, etc). If you wish SERP API to display ads in different ways (incognito, adtest) you can change this in your SERP API zone on the control panel.
  • HTML
  • JSON
Top-Ads-HTML
Top-PLA
Jackpot-PLA
Bottom-Ads
The people_also_ask section includes questions Google automatically generates based on queries it believes are related to your question.

​
answers

In a SERP, the PAA box questions are connected to answers that users can click to read. This can help people better understand their initial question without clicking on other results. Each question here has its answer under the “answers” element.
  • HTML
  • JSON
People-Also-Ask-HTML
  • HTML
  • JSON
Videos-HTML
  • HTML
  • JSON
Twitter-HTML
  • HTML
  • JSON
Top-Stories-HTML
Provides a brief overview of the searched topic in a knowledge panel (desktop- on the right side, mobile - at the top)
  • HTML
  • JSON
Knowledge-HTML

​
widgets

knowledge.widgets.social_media_presenceincludes profiles
knowledge.widgets.sideways_refinementspeople also ask
When searching for food items the SERP might contain also recipes
Recipes
Relates to the Google maps displayed in a SERP.

​
snack_pack_map

This map part is displayed in the JSON and includes the coordinates of the map location.
  • HTML
  • JSON
Snackpack-Map-HTML

​
snack_pack

If the map includes pins of specific locations, the JSON will include a snack_pack field for each location with additional details like open hours, contact details, tags etc.
  • HTML
  • JSON
Snackpack-HTML
  • HTML
  • JSON
Flights-HTML
Bright Data’s SERP API makes it easy to collect hotel data, like prices, availability, reviews, and more.Here’s how to collect the data from the hotel knowledge graph using Google Search and how to get even more details from the hotel page on Google Travel.When you search for a hotel using Google Search, its details and reviews appear in the resulting knowledge graph on the right.
Hotels-HTML
Setting arrival and departure dates along with the number of guests lets you see and compare some of the hotel’s prices.With SERP API, you can set these fields to collect different price combinations using dedicated parameters.
Hotels-Availability
The SERP API also lets you target the hotel page in Google Travel, where you can find more prices and search by more parameters (including arrival and departure dates, the number of adults and children, the children’s ages, and whether or not it has free cancellation) to collect more price combinations. Go to the API Guide to learn more.

​
ai_overview

Google’s Generative AI Overviews are shown on various SERPs when the query aligns with topics Google considers suitable for generative answers.
SERP-AI-Overview

​
AI Overviews Response Example Schema

{
  "ai_overview": {
    "texts": [
      {
        "type": "paragraph",
        "snippet": "To make the best pizza, focus on a good pizza dough, high heat baking, and fresh, high-quality toppings. Start with a slow fermentation for the dough, bake on a hot surface like a pizza stone or baking steel, and use fresh, quality toppings.",
        "snippet_highlighted_words": "focus on a good pizza dough, high heat baking, and fresh, high-quality toppings",
        "reference_indexes": [4, 5, 7, 9, 11, 12, 16]
      },
      {
        "type": "paragraph",
        "snippet": "Here's a more detailed breakdown:"
      },
      {
        "type": "list",
        "list": [
          {
            "type": "paragraph",
            "snippet": "Slow Fermentation: . Opens in new tabAllow the dough to ferment for a longer period, ideally overnight in the refrigerator. This develops the flavor and makes the crust more chewy and crispy according to Serious Eats and Food & Wine.",
            "reference_indexes": [2, 3, 6, 22]
          },
          {
            "type": "paragraph",
            "snippet": "Flour Selection: . Opens in new tabUse a combination of bread flour for strength and all-purpose flour for a nice rise.",
            "reference_indexes": [14]
          },
          {
            "type": "paragraph",
            "snippet": "Dough Preparation: . Opens in new tabStretch the dough carefully to avoid overworking it, which can make it tough.",
            "reference_indexes": [13]
          }
        ],
        "title": "1. Dough:"
      },
      {
        "type": "list",
        "list": [
          {
            "type": "paragraph",
            "snippet": "High Heat: Preheat your oven to the highest temperature it can reach, ideally between 450°F and 500°F (232°C and 260°C).",
            "reference_indexes": [9, 12]
          },
          {
            "type": "paragraph",
            "snippet": "Hot Baking Surface: Use a pizza stone or baking steel to distribute heat evenly and create a crispy crust.",
            "reference_indexes": [9, 11]
          },
          {
            "type": "paragraph",
            "snippet": "Baking Time: Monitor the pizza closely and bake for 6-15 minutes, depending on the crust thickness and toppings.",
            "reference_indexes": [9, 12, 17, 21, 23]
          }
        ],
        "title": "2. Baking:"
      },
      {
        "type": "list",
        "list": [
          {
            "type": "paragraph",
            "snippet": "Layering: Start with the sauce, followed by a layer of cheese, then meats, and finally vegetables.",
            "reference_indexes": [15]
          },
          {
            "type": "paragraph",
            "snippet": "Fresh Ingredients: Use fresh, high-quality ingredients for the sauce, cheese, and toppings.",
            "reference_indexes": [0, 4, 18, 20]
          },
          {
            "type": "paragraph",
            "snippet": "Pre-Cooked Toppings: Pre-cook toppings like sausage and vegetables that may not cook completely in the short baking time.",
            "reference_indexes": [10]
          },
          {
            "type": "paragraph",
            "snippet": "Sauce: Consider using a simple sauce made with fresh crushed tomatoes, garlic, basil, olive oil, and spices.",
            "reference_indexes": [0, 4]
          },
          {
            "type": "paragraph",
            "snippet": "Cheese: Consider using a combination of low-moisture mozzarella for melting and fresh mozzarella for flavor.",
            "reference_indexes": [4]
          }
        ],
        "title": "3. Toppings:"
      },
      {
        "type": "list",
        "list": [
          {
            "type": "paragraph",
            "snippet": "Dough Storage: Store the dough in a bowl, oiled to prevent sticking, and covered tightly with plastic wrap.",
            "reference_indexes": [2]
          },
          {
            "type": "paragraph",
            "snippet": "Crust: Consider using a baking stone, cast-iron griddle, or perforated pizza pan for a crispier crust.",
            "reference_indexes": [8, 11]
          },
          {
            "type": "paragraph",
            "snippet": "Tossing Dough: For a more professional look, consider using the dough tossing technique.",
            "reference_indexes": [1, 19, 24]
          }
        ],
        "title": "4. Optional but Recommended:"
      },
      {
        "type": "paragraph",
        "snippet": "This video demonstrates 5 pro chef secrets to the perfect pizza: 57sBigger Bolder Baking with Gemma StaffordYouTube · Jul 18, 2019",
        "image": {
          "image": "https://i.ytimg.com/vi/0hqLSZPaThU/mqdefault.jpg?sqp=-oaymwEGCPgEEOQC&rs=AMzJL3ldq2W1-OGaL6qxskwJT0GAYMe_4w",
          "image_url": "https://i.ytimg.com/vi/0hqLSZPaThU/mqdefault.jpg?sqp=-oaymwEGCPgEEOQC&rs=AMzJL3ldq2W1-OGaL6qxskwJT0GAYMe_4w"
        }
      }
    ],
    "references": [
      {
        "href": "https://www.youtube.com/watch?v=mRx_odAj-XQ&t=147",
        "title": "The Best Pizza You'll Ever Make | Epicurious 101 - YouTube",
        "subtitle": "Apr 18, 2023 — and they have a ton of flavor as well i'm using crushed peeled tomatoes. you can use whole peeled or diced tomatoes. w...",
        "source": "YouTube · Epicurious",
        "index": 0
      }
      // ... more references follow
    ]
  }
}

​
Light Parser for Google

Add the x-unblock-data-format: parsed_light header to your HTTP requests.
  • Focus on Top 10 results: Extracts only the top 10 organic search results from Google.
  • Optimized speed: Approximately 50% faster latency compared to standard parsing.
# Returns a single parsed JSON 
curl -k --proxy brd.superproxy.io:33335 --proxy-user brd-customer-<customer_id>-zone-<zone_name>:<zone_password> -H "x-unblock-data-format: parsed_light" "https://www.google.com/search?q=pizza"
⌘I